13 Types of Emails You Need to Be Sending Your Email List

Do you know what sorts of emails you ought to be sending your email list? you almost certainly know that email marketing is that the best thanks to selling online, but after you grow your email list, then what? during this post, we’ll cover 13 sorts of emails that you simply got to be sending your email list.

While collecting emails and inspiring website visitors to opt into your list may be a major process that needs tons of your time and energy to perfect, the top goal isn’t to possess a huge list of subscribers. At some point, you’ve got to convert these subscribers into customers.

Effectively turning all those emails leads into paying customers really depends on the kinds of emails you’re sending. 

Why you would like differing types of Emails

The problem with many ineffective email marketing campaigns isn’t that they send emails too frequently or infrequently. It’s that the content they’re sending isn’t differentiated enough.

If you’re simply sending out an equivalent old weekly newsletter over and once again, your subscribers will stop being curious about your emails before they need an opportunity to convert.

The other problem with ineffective email marketing campaigns is that they don’t include an honest mixture of “value” based emails versus “selling” emails. If you’re constantly sending either one or the opposite sort of email, you’ll either turn your subscribers off or you’ll never sell anything.

Be willing to combine things up. Your subscribers will appreciate it, and you’ll enjoy the advantage of higher open and click on-through rates, resulting in increased sales.

To get you started, let’s review a number of the various sorts of emails you absolutely got to be sending your list….

1.The Welcome Email

 Your welcome email is that the email you send a subscriber within 24 hours after they opt into your list. It’s an easy email that tells them how happy you’re that they’ve subscribed, then lays out a number of the items they will expect to receive in their inbox.

In Macaw’s welcome email, they allow you to know to expect a monthly newsletter with information about their products, special offers, updates, etc. By setting the expectations from the get-go, their new subscribers won’t get any unpleasant surprises in their inbox. You may also consider sending a reduction or special offer in your welcome email. Poppin includes a Rs. 50 OFF discount code (plus, notice the bullet points of what to “get psyched for”). If you’ve got a SAAS product, your welcome email should include onboarding information with a call to action to urge started using your app.

2.The Offer Email

This email includes a reduction, coupon, or another special deal that you simply send to subscribers as a “thank you” for being on your VIP list. Offer emails typically have high open rates. Whether or not your business model includes offering sales and discounts, it’s an honest idea to send some kind of special offer only for your subscribers every now then. This shows your appreciation and drives sales. Here’s an example of a suggestion email from Old Navy. These emails are vital because they’re the precise reason that their subscribers have signed up to get on their list: to listen to about the sales before everyone else. Not in retail? Don’t worry, you don’t need to slash prices right and left. you’ll still offer free shipping, like Teavana. the opposite great point about Teavana’s offer email is that the value added by the recipe at the bottom! Even if you don’t have a physical product in the least, you’ll still send offer emails. Here’s an example where Black Monday Discount on their software. It makes their subscribers happy because it gives them access to something they probably wouldn’t have known about if they hadn’t been on the list, but it also moves their subscribers further along their sales funnel.

3.The Survey Email

A really good email marketing campaign isn’t a monologue… it’s a dialogue. You can’t expect to shower your subscribers with emails without ever asking them for his or her input. That’s where the survey email comes into play. It’s an easy email (typically sent within the primary couple weeks) that asks them to reply to certain questions around topics relevant to your product. you’ll then use this information to raised tailor your marketing efforts to their needs. Here’s an example of a survey email from Dropbox: just an easy request to require a 10-minute survey and provides some feedback. You’d be surprised what percentage people really enjoy filling these out! Your survey, however, doesn’t get to be a lengthy 10-minute questionnaire. you’ll simply ask your subscribers to rate their willingness to recommend you to a lover, like Medium.

4.The Request Email

After you’ve delivered on your promises, you’ve earned the proper to invite a touch something reciprocally. This email is often wont to invite a favor, like a testimonial or a review on a specific site. Since online testimonials are essentially currency in many industries, this is often a high returning email. Casper (a company that sells mattresses) asks their customers to review their product with the topic line, “How did you sleep?”.

5. The Newsletter Email

While the newsletter email gets tons of focus in email marketing circles, don’t fall under the trap of sending boring or uneventful newsletters only for the sake of sending a newsletter.
this is often a sure-fire thanks to make your followers hit the “unsubscribe” button. Always confirm that your newsletters contain important, intriguing, or helpful information. If you don’t have anything important to mention in the week, skip it. ROI’s monthly newsletter may be a stellar example on numerous levels. the primary few paragraphs include an entertaining introduction to the subject of the newsletter.
Then, they include four “insider tips”, which include “read more” buttons to the blog post on their site.
But the simplest a part of this text is that the interactive element at the bottom: they used working radio buttons to permit subscribers to vote for next month’s theme! How cool is that?

6.The Free Gift Email

Did you recognize that the typical office worker receives 121 emails per day?
Furthermore, open rates for marketing emails hover right around 18 percent.
So, if you would like your email to be one among the few that’s actually opened, you would like to offer free value now and again. An exclusive, free gift email sprinkled into your email marketing campaign will work like magic to stay your subscribers engaged and, well, subscribed. So what quite a free gift do you have to send? a simple thanks to start is with something downloadable. for instance, Slides sends out an enormous pack of free design resources to download.

7. The worth Email

There doesn’t need to be some direct conversion goal behind every email you send. In fact, if you would like your conversion-focused emails to be effective, you’ve got to first earn your subscriber’s trust. A value email is where you merely provide value with no strings attached. It might be a blog post, a dose of inspiration, or an easy tip. These emails are where you actually start to create a relationship together with your audience, and that they are an absolutely critical component to a high-converting email marketing campaign.
FiveThirtyEight gives incredible value with their daily digest email.
they need to curate all of the interesting news stories for the day and obtain the right to rock bottom line so their subscribers don’t need to read all of the stories themselves so as to sound smart when discussing current events with their friends and colleagues.

8. The We’re Hiring Email

Subscribers want to desire they’re special. once you have employment opening, send an email asking them to nominate people that they believe would be an honest fit (or apply themselves). This shows that you simply really value their input, plus, your subscribers are your biggest fans… why not give them the primary shot at working for your company?

9. The New Product Email

When you launch a product or new inventory comes in, your subscribers should be the primary to understand. You already know that these are your most engaged customers, so it’s an incredible thanks to jumpstart your sales. Here’s a gorgeous example of a replacement product email from Rifle Paper Co. It doesn’t need an entire lot of words… the photographs say it all. As Design Disruptors knows, you don’t even have to attend until the merchandise launches to send a replacement product email. In fact, it’s a very good idea to create up the anticipation beforehand. during this case, they sent out a teaser trailer for his or her upcoming documentary.

10. The Reorder Email

Especially if you run a subscription service, or sell consumable goods that are ordered in regular intervals, an easy reorder email is often an efficient thanks to retain customers. The Dollar Shave Club knows that immediately after you create a sale is that the time to supply you more. In fact, they provide to toss more products before they ship your existing order.

11. The Abandoned Cart Email

If you’ve got the proper site tracking tools in situ and customers are logged into their accounts, you’ll tell once they add an item to their handcart and abandon it before completing the acquisition. Sending a pleasant email reminding them that they haven’t verified may be a very effective thanks to recover those lost sales. Casper features a lot of fun with their abandoned cart email, with the topic line, “Did you forget something?
” and therefore the headline, “Come back to bed.”

12. The Announcement Email

It’s worth repeating that email subscribers wish to feel valued and special. Whenever you’re launching a replacement product or announcing an occasion, send an easy email to your subscribers to allow them to know and make them a neighborhood of your growing brand. This email takes little or no time and is an efficient thanks to raise excitement. Chick-fil-A really does an excellent job of grabbing your attention and creating a way of mystery and excitement in their announcement email.

announcement email

13. The Anniversary Email

Many marketers wish to send an anniversary email to thank subscribers for being a neighborhood of their list. You could celebrate the 1-year anniversary of a subscriber joining your list, otherwise, you could celebrate an enormous milestone for your list generally.

For example, when Trello hit 10 million users, they gave away some free “Trello Gold” as a many thanks.


Deciding where to expend your energy and spend some time may be a major challenge for email marketers. does one spend time generating new subscribers, or is it better to specialize in writing differing types of emails to convert your subscribers into paying customers? Well, the reality is that you simply need both subscribers and effective emails so as to form email marketing work for your business.

With OptinMonster, you don’t have to spend hours of your week focusing on lead capture strategies. Our unique lead generation software features an intuitive drag and drop builder, powerful A/B testing features, page-level targeting, and exit intent technology – all of which work together and allow you to focus on what really matters: crafting influential emails that engage your subscribers.

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